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Results of the TV Guide Survey 2006/7: Choosing a New TV

We wanted to ensure that this guide continues to deliver the information our visitors need to choose and buy a new TV.

New models and styles of TVs are going on sale all the time and we want to keep up with the latest happenings and trends.

Your feedback allows us to identify the types, models and brands of TV we should investigate as well as other information that will interest our visitors.

HDTV slow to take off - The Television Guide reveals TV trends

Less than 8 per cent of respondents who completed the Television Guide survey into television watching and buying habits own a High Definition Ready television and just 24 per cent aspire to own a TV of this kind. The survey showed that almost one half of TV sets owned were traditional CRT sets.

17 per cent of respondents own a TV/VCR/DVD Combi and 6 per cent own LCD models without HD technology. The Television Guide team ran the online survey in November and December of 2006 to try and understand more about consumers' attitudes to TV watching, technology and expenditure.

Overall, the respondents seemed reluctant to invest in the latest technology and most were also sensible with their TV expenditure. 28 per cent of respondents spent between just £151 and £300 on their current television(s), and 20 per cent of respondents spent less than £150. Only 11 per cent admitted to spending into the thousands on a television set.

However out of those who had spent less than £300 on a television set, 56 per cent would spend more than that on a future purchase which shows that individuals are willing to invest in higher specification models to embrace new technology in the future.

John Straw, CEO of Net Additions said "Technology is changing all the time and these results indicate that the transition from Analogue to newer television technologies such as Digital and HDTV is not high on the agenda for many people. We are excited by the prospect of undertaking this survey again in a year's time when the digital switchover period commences and will be engaging with consumers to understand more about their buying behaviour throughout the upcoming months."

For more information relating to the survey, The Television Guide or Net Additions generally please contact:

Ellie Precious

ellie@net-additions.com

Notes about the New TV Guide

The Television Guide was launched in July, 2006 by Net Additions Ltd and has become a valued resource for individuals over the last few months. The guide features information relating to a number of television brands and models along with helpful advice in relation to the latest technology. The guide is written by specialists and provides links to online stores and manufacturers in the UK.

In order to keep information relevant to the visitors of The Television Guide, Net Additions piloted a survey and gained feedback regarding the public's TV usage, expenditure and views on the latest technology. The online survey was completed by 148 respondents between November and December 2006. Surveys will become a regular feature on the site so visitors can expect a wealth of up to date and lively content to help them choose the right TV for their individual needs.

If you have any questions relating to the survey or want to know more about the results we discover please contact us.

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